Conquer the day in Madden Girl's Genneral boot, a military-inspired offering that's perfectly at ease. A side zipper offers quick access to the rugged lightweight upper and ensures your laces are always tied. Meanwhile, a low wooden heel promises easy marching across urban terrain. Madden Girl is a division of Steve Madden -- the footwear fashion mogul of the 21st century who has inserted his company into virtually every aspect of the fashion industry. With his primary success and initial endeavor as a shoe designer, Mr. Madden has maintained the direct day-to-day responsibility for the design and marketing of the company's trend setting shoes for the past two decades.