Bold, ironic and never shy, Diesel doesn't follow trends; it creates them. With a distinctive look and a unique voice, Diesel constantly moves style forward. Taking inspiration from military, denim and rock and roll, Diesel doesn't follow the rules of casual watch design, preferring instead to blaze a new ground whenever possible. Diesel Watches Diesel:Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand, pronounced the same way around the world, and has a rugged feel about it; at that time, Diesel was also considered an “alternative energy” so it was representative of an alternative taste in casual wear. In 1985 Renzo Rosso acquired sole control of Diesel and surrounded himself with an international team of talented designers and staff. Diesel launched its first ‘For Successful Living’ advertising campaign in 1991, instantly establishing a reputation for innovative marketing. The brand’s first flagship stores, in New York, Rome and London, opened in 1996.
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Be the best-accessorized guy in the room with the red metal Diesel Mr. Daddy 2.0 watch. The oversized gunmetal dial features the Diesel logo and "Only the Brave" tags. See more
(Eco Friendly Rating)
