BalenciagaPolitical Campaign Inside-Out Zip-Up Hoodie9668Throughout 2016, Bernie Sanders campaigned for the Democratic Party’s nomination for President of the United States. Soon after, Demna showcased his Autumn/Winter 2017 menswear collection for Balenciaga. As the Political Campaign hoodie demonstrates, these two unlikely moments are forever linked as the brand introduced a new logo borrowing directly from that of Sanders’ campaign – the witty, unexpected motif has been a streetwear icon ever since.Throughout 2016, Bernie Sanders campaigned for the Democratic Party’s nomination for President of the United States. Soon after, Demna showcased his Autumn/Winter 2017 menswear collection for Balenciaga. As the Political Campaign hoodie demonstrates, these two unlikely moments are forever linked as the brand introduced a new logo borrowing directly from that of Sanders’ campaign – the witty, unexpected motif has been a streetwear icon ever since.
