AMIRICotton Hollywood Logo Hoodieburnt orangeCalifornian culture was the impetus behind AMIRI’s free-spirited take on streetwear which the label is often brazen about. With the Hollywood hoodie, the label throws it back to where it all began for founder Mike Amiri, referencing the neighbourhood he grew up in but through an imagined community of local music lovers.Californian culture was the impetus behind AMIRI’s free-spirited take on streetwear which the label is often brazen about. With the Hollywood hoodie, the label throws it back to where it all began for founder Mike Amiri, referencing the neighbourhood he grew up in but through an imagined community of local music lovers.
