AeronWool-Silk Button Crane JacketblackIt’s an age-old adage: always follow your intuition. Luckily, Aeron founder Eszter Áron did exactly that, as – despite her mother’s contrary advice – she chose to become a designer. The results were nothing short of spectacular, with her label offering timeless pieces such as the wool-silk Crane jacket ever since its inception in 2012.It’s an age-old adage: always follow your intuition. Luckily, Aeron founder Eszter Áron did exactly that, as – despite her mother’s contrary advice – she chose to become a designer. The results were nothing short of spectacular, with her label offering timeless pieces such as the wool-silk Crane jacket ever since its inception in 2012.